Publications

Book publication
Palto Ranjan Datta (2018). Relationship Marketing for enhancing customer retention. Lambert Academic Publishing

Dr P. R. Datta; Anindya Das Gupta and Mark T Jones (2020), We're Doomed! Brexit Revisited; London: Centre for Business & Economic Research

Deepraj Mukherjee; Chris Bellamy; Palto Datta (2021), Belt and Road Initiative China's global business footprint, London: UK

Luiz Alberto Alves Dos Santos and Palto Datta (2022), The Art of Entrepreneurship: The path to success and wealth creation, London: CBER

Publication of PhD Thesis
Palto Ranjan Datta (2018), Relationship Marketing and Customer Retention in Bangladesh’s Food Retailing Sector, University of Hertfordshire Research Archive and Semantic Scholar
(DOI: 10.18745/th.19697)

Journal Publications and Conference proceedings

  1. Datta, P. Ranjan (2003), ``The Determinants of Brand Loyalty``, The Journal of American Academy of Business, September.
  2. Datta, P. Ranjan  and Sudaporn Sawmpong (2003), ``International Retailing: The current aspects on diversification of UK companies``, The global Business and Economic Research Conference in Istanbul, Turkey, 10 -13th August.
  3. Datta. P. Ranjan., Chowdhury, Dababrata Narayan and Chakraborty, B.R (2005), ``Viral Marketing: New form of Word of Mouth through Internet``, The Business Review, Cambridge, Vol.3, No.2, Summer, Received best paper award.
  4. Datta, P. Ranjan and Chakraborty B.R (2006,”Determinants of Grocery Store Loyalty of Consumers in Bangladesh”, European Applied Business Conference, Siena, Italy. Received best paper award.
  5. Datta P. Ranjan and Chakraborty, B.R (2006), Grocery Store Loyalty of Consumers in Bangladesh, The Journal of American Academy of Business, September.
  6. Datta, P. Ranjan and Dey, U.Kumar (2006), “Evolutionary Approaches to Organisational Strategy: Addressing Business Dynamism”. Journal of Business & Retail Management Research, Vol.-1, No-1.
  7. Datta, P. Ranjan, Akwensivie Divine and  Gad Akwensivie  (2006), “Store Design: The effect of Iceland Food`s PLC Refit Strategy on Consumers. Journal of Business & Retail Management Research, Vol-1, No-1.
  8. Datta, P. Ranjan; Thing Cuong, N., Hoang, Thing Nguyen and Hoa Le Do (2006) “Relationship Marketing & Its effect on Customer Retention”, Applied Business Research Conference, Hawaii, USA.
  9. Datta, P.R., Akwensivie, Gad., and Akwensivie, D, Mawuli (2006), “ Bridging the Housing Gap in less developed countries”, Journal of Business & Retail Management Research, Vol. 1, No. 1
  10. Datta, P.R and Yemoh Benjamin (2007), “Globalisation & Free Trade: Africa`s Dilemma”. Journal of Challenge & Response. Vol.1 Issue.1
  11. Siddique, M and Datta, P.R (2007), “ Social Marketing: A Critical Review of its Growing use”. ”. Journal of Challenge & Response. Vol.1 Issue.1
  12. Datta, P.R.; Cuong, T.; Nguyen, H.T.; and Do, H.L (2007), “ Relationship Marketing and its effects on Consumer Retention”. ”. Journal of Challenge & Response. Vol.1 Issue.1
  13. Musiime, A; Ntayi, J; Datta, P.R and Samuel, M (2009), “Marketing Culture, Psychology Wellness, Ethical Climate, Service Performance”, Journal of Business & Retail management Research, Vol. 3, Issue 2.
  14. Datta, P.R and Chakraborty B.R (2009), “Determinants of Grocery Store Loyalty of Consumers in Bangladesh”, Journal of Business & Retail Management Research, Vol. 4, Issue, 1
  15. Datta, P.R (2010), “An Examination into Customer Relationship Marketing and Customer Retention in Grocery food retailing in Bangladesh: Proposed Research Agenda”, Paper presented at the International Trade & Research Conference, London, 7-8th November 2010.
  16. Datta, P.R; Ogyeni Omar and Dixon, G (2011), “Relationship Marketing: Various School of Thoughts and Future Research Agenda”, Presented at the International Conference on Corporate Governance & Business Ethics, Boston, USA, 14-15th July 2011
  17. Datta, P.R; Ogyeni Omar and Dixon, G (2011), “Relationship Marketing: Various School of Thoughts and Future Research Agenda”, The Business & Management Review, Vol. 1, Number 2
  18. Datta, P.R & Banerjee, P.R(2012), “Innovation and Business Dynamism: An evolutionary Explanation”. Paper presented at the International Conference on the Restructuring of the Global Economy, Pune, India, 1-2nd February.
  19. Ashru Bairagee., Muruganandan, A., and Datta P.R (2012), “An Investigation into Trust and Customer Loyalty in Retail Banking in Bangladesh”. Paper presented at the International Conference on Investment & Retail Management (ICIRM), 23-24th April, Istanbul, Turkey.
  20. Datta, P.R (2012), “A Conceptual Framework of Customer Retention Strategy (CRS)”. Paper presented at the International Conference on Corporate Governance & Business, 19-20th July 2012, Boston-USA
  21. Datta, P.R., and Bairagee. A (2012), “Relationship Marketing: Towards a definition, The Business & Management Review. Vol.2 No.2. The Paper presented at the International Conference on Business & Economic Development. 23-24th July 2012, Las Vegas-USA
  22. Datta, P.R (2014), Customer Retention Strategy (CRS): A Conceptual Framework in Food retailing Context, Paper presented at the International Scientific conference in Cracow, at the Cracow University of Economics, 4-7th June 2014
  23. Datta, Palto, Peter Fraser, Mohammed Lebcir (2018), An investigation into the relationship between customer relationship marketing and customer retention: superstore retailing context in Bangladesh, Journal of Business and Retail Management Research (JBRMR), Vol. 13 Issue 2
  24. M N Hossain, R. M. K Alam & Datta Palto (2018), Corporate Governance Practices in the Banking and Finance Sector: Perspectives from Bangladesh, Journal of Business and Retail management Research 13 (1), 269-280
  25. P Datta, MT Jones (2019), Being published in reputable academic and scientific journals: Key criteria for acceptance, International Journal of Higher Education Management 5 (1), 49-63
  26. P Datta, MT Jones (2019), Karma yoga, its origins, fundamentals and seven life constructs, International Journal of Hinduism & Philosophy, Vol. 1 Issue 1 November 201
  27. Palto Datta (2021); Eudaimonia and happiness: Lesson from Bhagavad Gita, International Journal of Hinduism & Philosophy, Volume 02 Issue 01

Articles published in Daily Newspapers and other news outlets

  1. Taking Research to the global height by P.R.Datta, Published in Daily Financial Express, Bangladesh on the 30th December 2017
  2. Mindset of a Researcher by P.R.Datta & Mark T Jones, Published in Daily New Nation, Bangladesh on  the 14th February 2018
  3. The changing retail Market landscape by P.R.Datta, published in Daily Financial Express, Bangladesh on the 17th February 2018
  4. Population growth should concentrate minds across Bangladesh’s Higher Education sector by Dr P.R. Datta & Mark T Jones, Published in the Bangladesh Today, Bangladesh on the 13th March 2018.
  5. Higher Education in BD: Challenges and Responses by P.R. Datta; Mark T Jones. Daily Observer, Bangladesh 8th April 2018
  6. Are Bangladeshi Consumers Swimming dancers? By P.R. Datta. Published in the Bangladesh Today (Daily newspaper) on the 1st May 2018
  7. Private sector should be a catalyst in Higher Education by Dr PR Datta and Mark T Jones. Published in the Daily Observer, 6th May 2018, Bangladesh
  8. Higher Education Should aspire to be BD`s dynamic by Dr P. Datta and Mark T Jones, Published in the Daily Observer, 8th July 2018
  9. Private Higher Education Sector should be Bangladesh`s dynamo, Dr P R Datta and Mark T Jones, Published in Daily Independent, Bangladesh, 7th July 2018
  10. Entrepreneurship Education, an approach to foster innovation by Dr P R Datta and Mark T Jones, Published in the Daily Observer, 6th June 2018
  11. What drives shoppers to shop at superstores in Dhaka by Dr P. R. Datta, The Daily Asian Age, 1st June 2018
  12. Private Higher Education Sector should be Bangladesh`s Dynamo by Dr P. R. Datta and Mark T Jones, published on the 7th July 2018 in the Daily Independent.
  13. “Investment in Research can Channel GDP to healthy Growth" by Dr P. R. Datta is published in Daily Observer in Bangladesh on the 17th September 2018
  14. “Graduate employability in HE Institutions” is published in Daily Bangladesh Today, 29th October 2018 (Please see page 4)
  15. BD edn institutions should focus on employability skills by Dr P. R. Datta, published in the Daily Observer on the 31st October 2018.
  16. It is time to be pro-active rather than reactive by Dr P. R. Datta and Mark T Jones, published in the daily Asian age on the 29th January 2019
  17. Research-based Higher Education needed for Bangladesh Development" by Dr P. R. Datta and Mark T Jones is published in the Daily Observer in Bangladesh on the 17th February (Page 13, Edu vista section).
  18. Higher Education in Bangladesh needs to prepare itself for a VUCA world by Dr P. R. Datta and Mark T Jones, published in the Asian Age, Bangladesh on the 9th March 2019
  19. Higher education and the skills building revolution by Dr P. R. Datta, published in Daily Sun on the 21st March 2019.
  20. Bangladesh Higher Education & development of skills by Dr Datta, published in Daily Independent (OP-ED section) on the 22nd March 2019
  21. Modern food retailing in Bangladesh is creeping towards being the next booming sector by Dr P. R. Datta, published in the Daily Bangladesh Today (OP-ED section, page 4) on the 6th April 2019
  22. Food Retailing at super shops has a bright future in Bangladesh by Dr P. R. Datta, published in the Daily Independent (OP-ED section) on the 9th April 2019
  23. Which shoppers are driving the remarkable growth in superstores across Bangladesh by Dr P. R. Datta, Published in the Daily Independent on the 28th May 2019.
  24. Which shoppers are driving the growth in superstores? by Dr P. R. Datta, Published in the Daily Observer on the 3rd July 2019.
  25. The Private Sector is driving change in Bangladesh’s Higher Education sector" by Dr P. R. Datta and Mark T Jones is published in Daily Bangladesh Today on the 31st October 2019 (Page 4, Editorial section).
  26. Bangladesh Diaspora can play a constructive role in Brexit by Dr P. R. Datta published in the Daily Observer, Bangladesh on the 7th November 2019 (Editorial section, page 4).
  27. Higher education in Bangladesh needs to focus on benchmarking and International engagement by Dr P. R. Datta and Mark T Jones, daily Bangladesh today on the 9th January 2020 (Page 4 Editorial).
  28. Increased GDP Spending on Education would Transform Bangladesh" by Dr P. R. Datta and Mark T. Jones is published in Daily Bangladesh Today on the 22nd January 2020.
  29. Increased spending changes Bangladesh by Dr. P. R. Datta and Mark T. Jones  is published on the 25th January 2020 in the Daily New Nation (Editorial page 5).
  30. Bangladesh-A Land in Trust by Dr P. R. Datta and Mark T. Jones is published in Bangladesh Today on the 6th February 2020 (Editorial page-5);
  31. Everyone in Bangladesh has a stake in the Blue Economy by Dr P. R. Datta and Mark T. Jones is
    1. published in the Bangladesh Today on the 14th February 2020 (Editorial page 4)
  32. Brand consciousness or cultural norms? Change in shopping behaviour in Bangladesh by Dr P. R Datta is published in Bangladesh Today on the 4th March 2020 (Editorial page 4).
  33. Bangabandhu Sheikh Mujibur Rahman - An example to us all by Dr P. R. Datta and Mark T. Jones is published in The Bangladesh Today on the 6th March 2020 (Editorial Page 4).
  34. Teaching Methods in Bangladesh need to be Updated and Refreshed by Dr P. R. Datta and Mark T. Jones is published in the Bangladesh Today on the 22nd March 2020 (Editorial page-4).
  35. Let entrepreneurship education help drive forward Bangladesh by Dr. P. R. Datta and Mark T. Jones is published on the 5th April 2020 in Bangladesh Today, Bangladesh (Editorial page 4).
  36. Bangladesh-Together we can and will defeat the Coronavirus by Dr. P. R. Datta and Mark T. Jones is published in Bangladesh Today on the 20th April 2020 (Editorial page 4).
  37. COVID-19-the first duty of the Government of Bangladesh to protect its citizens by Dr P. R. Datta and Mark. T Jones is published in Bangladesh Today on the 4th May 2020 (Editorial page 4).
  38. Hatred remarks by Channel S presenter, apology and social implications by Dr P. R. Datta is published in Bangladesh Today on the 19th May 2020.
  39. Higher Education Must Rise to the Challenges and Opportunities Presented by COVID-19 by Dr P. R. Datta is published on the 1st June 2020 in EzineArticles.
  40. COVID-19 and Bangladesh-Adapting to the new normal by Dr P. R. Datta and Mark T. Jones is published in Bangladesh Today on the 2nd June 2020 (Editorial).
  41. Recent protest and moral justice-where is the love by Dr P. R. Datta, Published in Ezinearticles on June 14, 2020
  42. In the age of COVID-19 Bangladesh needs a transfusion of Love by Dr P R Datta is published in Bangladesh Today on June 26, 2020
  43. Innovation in Higher Education during the time of Crisis by Dr P. R. Datta is published in Bangladesh Today on July 9, 2020 (Editorial page 4).
  44. The unprecedented time will require outstanding support by Dr P. R. Datta and Mark T Jones is published in Bangladesh Today on July 23, 2020 (Editorial page 4).
  45. The primary education-The foundation of Bangladesh's future progress by Dr P. R. Datta is published in the Bangladesh Today (Editorial page 4) on August 14, 2020
  46. Leadership Navigation: Education in Bangladesh by Dr P R Datta is published in Daily Bangladesh Today on September 7, 2020
  47. Leo Tolstoy's three questions that can help us become wiser by Dr P R Datta is published in daily Bangladesh Today on September 15, 2020
  48. Founding a Bangladesh Higher Education Research Council is the way forward after the plagiarism scandal by Dr P R Datta is published in daily Bangladesh Today on September 20, 2020
  49. Finding the silver lining-challenges & opportunities by Dr P R Datta is published in daily Bangladesh Today on November 5, 2020.
  50. Let us stand together and protect our value by Dr P. R. Datta is published in Daily Bangladesh Today on December 3, 2020.
  51. Ethics need to be placed at the heart of Business Education in Bangladesh by Dr P R Datta is published in daily Bangladesh Today, 21st January 2021
  52. Bangladesh HEs needs a Knight in shining armour- VUCA Leaders by Dr P R Datta. The article is published in Bangladesh Today on the 10 March 2021 (Editorial page 4)
  53. Eudaimonia, pleasure and Epicurean Happiness by Dr P R Datta. The article is published in Bangladesh Today on 24 February 2021 (Editorial page 4)
  54. Satisfaction is not enough – Customer Delight in Today’s World by Dr P R Datta. The article is published in Bangladesh Today on 17 February 2021 (Editorial page 4)
  55. Now is the best time by Dr P. R. Datta. The article is published in Bangladesh Today on the 2nd June 2021 (Editorial page 4)