Dr Datta received his bachelor's degree in plasma physics from the Peoples' Friendship University of Russia in Moscow, an MSc in marketing from Glamorgan University, and a PhD in marketing from the University of Hertfordshire, UK.  He is a member of the Royal Society of Arts, a Fellow of Advance HE, a Fellow of Chartered Institute of Marketing, UK, a member of Certified Management & Business Educator, and other organisations.  Dr. Datta is a senior lecturer and Scholarship leader at the School of Business and Enterprise at Regent College London. Dr. Datta is also the Executive Chair, of the Centre for Business & Economic Research, UK and the Chief Editor of the Journal of Business and Retail Management Research and the International Journal of Higher Education Management.  Author of some books, including "We're Doomed! Brexit Revisited" (2020), "The Art of Entrepreneurship: the Path to Success and Wealth Creation" (2022), and "Relationship Marketing for Enhancing Customer Retention (2018)” Over 27 years of teaching experience in the Further and Higher Education sectors in the UK.  In 2019 his ongoing contribution towards his research organisation was recognised in America by the United States Congress, New York State Assembly and the NYC Small Business Service.

Dr. Datta has published extensively in various international refereed journals and conferences, and several of his publications have received favourable attention by the business and management scholar. His recent book: Relationship Marketing for Enhancing Customer Retention (2018) is currently available in five languages. He is a regular contributor to international academic conferences and is in considerable demand internationally due to his various articles on business and higher education that feature in prominent English language daily newspapers in Bangladesh. Such is the level of the insight that he brings to his areas of specialism that he has made a number of television appearances in the UK and Bangladesh. A seasoned traveller, Dr Datta has visited over 75 countries.

Key Skills

• A personality to motivate and enthuse learners from diverse backgrounds to acquire and consolidate the knowledge, skills and understanding appropriate to the subject matter and level taught
• Good organisation skills and willingness to share Marketing & Management, Research and Consultancy expertise
• An ability to adopt innovative approaches to teaching, learning and assessment, developing learning resources for both classroom-based teaching and online platform
• Over 22 years of teaching experience in Marketing and Management subjects at Undergraduate, Postgraduate and Doctoral level
• Several years of supervised experience in marketing related subjects at Doctoral (DBA), Postgraduate (MBA) and Undergraduate levels
• Experience in curriculum development at undergraduate and postgraduate levels, solid understanding of quality assurance processes
• Capacity to evaluate own teaching critically to improve effectiveness and develop a pro-active and independent approach to professional development
• Over 20 years of experience in consultancy with international exposure including India, Ghana, Tanzania, Nigeria, Russia, Egypt, Poland, UK and Bangladesh
• More than 15 years of editorial skills with a solid background in academic Journal publication
• More than 10 years of experience in organisation and hosting International Academic Conferences around the
• Good understanding of Quality Assurance and development of curriculum at various levels
• Over 20 years of management and leadership skills
• Over 15 years of experience as a trainer of MDP (Legislative and Institutional leadership trainer)