Dr Datta earned his first degree in Plasma Physics from the Peoples’ Friendship University of Russia in Moscow, has an MBA from the UK and MSc in marketing from Glamorgan University, UK and PhD in Marketing from the University of Hertfordshire, UK. He is a fellow and member of the Chartered Institute of Marketing (CIM), UK as well as being a member of various professional bodies including the British Academy of Management, European Marketing Academy and European Association for the Evolutionary of the Political Economy. Currently Dr. Datta holds the position of Executive Chair of Centre for Business & Economic Research (CBER), Director, Centre for Innovative Leadership Navigation (CILN), UK and is Editor-in-Chief of the Journal of Business and Retail Management Research (JBRMR).
He has worked as a consultant with a wide range of nationals and international organisations and designed appropriate marketing systems for various manufacturing sectors and FMCG industries in Bangladesh, Cameroon, Ghana, India, Nepal, Nigeria, Pakistan, Sri Lanka, Tanzania and the UK. Dr Datta continues to work with a wide range of marketing and business sectors, especially retail and marketing, providing in-depth knowledge of CRM, customer loyalty, trust and commitment, branding, and the developing and implementation of marketing strategies. In 2019 his on-going contribution towards his research organisation was recognised in America by the United States Congress, New York State Assembly and the NYC Small Business Service.
Dr. Datta has published extensively in various international refereed journals and conferences, and several of his publications have received favourable attention by the business and management scholar. His recent book: Relationship Marketing for Enhancing Customer Retention (2018) is currently available in five languages. He is a regular contributor to international academic conferences and is in considerable demand internationally due to his various articles on business and higher education that feature in prominent English language daily newspapers in Bangladesh. Such is the level of the insight that he brings to his areas of specialism that he has made a number of television appearances in the UK and Bangladesh. A seasoned traveller, Dr Datta has visited over 75 countries.