• Dr P. R. Datta FCIM, FCMI

    Educator| Author | Journal Editor | Columnist |
    Mentor   | International Speaker  | Leadership Trainer|

  • Dr P. R. Datta FCIM, FCMI

    Executive Chair, Centre for Business & Economic Research (CBER), UK
    Editor-in-Chief, Journal of Business & Retail Management Research (JBRMR)
    Editor-in-Chief, International Journal of Higher Education Management (IJHEM)
    Managing Editor, International Journal of Hinduism & Philosophy (IJHP)

  • Once we believe in ourselves,
    we are better placed to play a positive and purposeful role in life
    - Dr P. R. Datta FCIM, FCMI

Welcome to the Official Website of
Dr P R Datta

" This site is like a diary of Dr P R Datta where he shares about his dream, activities, experience with all."

Dr Datta earned his first degree in Plasma Physics from the Peoples’ Friendship University of Russia in Moscow, has an MBA from the UK and MSc in marketing from Glamorgan University, UK and PhD in Marketing from the University of Hertfordshire, UK.  He is a fellow and member of the Chartered Institute of Marketing (CIM), UK as well as being a member of various professional bodies including the British Academy of Management, European Marketing Academy and European Association for the Evolutionary of the Political Economy. Currently Dr. Datta holds the position of Executive Chair of Centre for Business & Economic Research (CBER), Director, Centre for Innovative Leadership Navigation (CILN), UK and is Editor-in-Chief of the Journal of Business and Retail Management Research (JBRMR).

He has worked as a consultant with a wide range of nationals and international organisations and designed appropriate marketing systems for various manufacturing sectors and FMCG industries in Bangladesh, Cameroon, Ghana, India, Nepal, Nigeria, Pakistan, Sri Lanka, Tanzania and the UK.  Dr Datta continues to work with a wide range of marketing and business sectors, especially retail and marketing, providing in-depth knowledge of CRM, customer loyalty, trust and commitment, branding, and the developing and implementation of marketing strategies.  In 2019 his on-going contribution towards his research organisation was recognised in America by the United States Congress, New York State Assembly and the NYC Small Business Service.

 

About Dr P R Datta

Dr Datta earned his first degree in Plasma Physics from the Peoples’ Friendship University of Russia in Moscow, has an MBA from the UK and MSc in marketing from Glamorgan University, UK and PhD in Marketing from the University of Hertfordshire, UK.  He is a fellow and member of the Chartered Institute of Marketing (CIM), UK as well as being a member of various professional bodies including the British Academy of Management, European Marketing Academy and....

Read More
Publications

Book publication Palto Ranjan Datta (2018). Relationship Marketing for enhancing customer retention. Lambert Academic Publishing Dr P. R. Datta; Anindya Das Gupta and Mark T Jones (2020), We're Doomed! Brexit Revisited; London: Centre for Business & Economic Research Deepraj Mukherjee; Chris Bellamy; Palto Datta (2021), Belt and Road Initiative China's global business footprint, London: UK Publication of PhD Thesis Palto Ranjan Datta....

Read More
Service and Outreach

Fellow, Chartered Institute of Marketing (CIM), UK, Membership number: 7035942
Fellow, Chartered Management Institute (CMI), membership No. P50016218
European Marketing Academy (EMAC), membership number-156486
European Institute for Advanced Studies in Management (EIASM), membership no: 139335

Read More